Known for her innovative storytelling abilities and trusted relationships across North American film and media, Amy Saunders began her work in film and entertainment publicity at Warner Bros. Canada in 2015. Working her way from an intern to theatrical marketing assistant, she assisted with A-lister red carpets, PA tours, junkets and guerilla marketing ideation and execution. From WB, Amy moved on to Hot Docs Canadian International Documentary Festival, then worked with AMC as the lead PR of the North American launch of popular SVOD’s Shudder and Sundance Now. In 2017, she founded the now well-known PR agency, AlphaPR, specializing in film, television, entertainment and creative arts which quickly gained international clients. Since then she has worked with international legacy brands, politicians and celebrities and with clients across North America, Europe, Africa and Australia. 

In this PR workshop, Amy will cover the 101 basics of PR and how to DIY your own PR, or how to find the right PR fit for your project. You will cover topics such as how to get the most out of your publicity campaign, what falls under the ‘PR’ umbrella and a review of case studies.